TITLE

Strong rise foreseen for ad spending during 2001

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increase in advertising expenditures that is expected in 2001 by the top 200 spending industries in the United States. Increase credited to the stock market boom; Encouragement of new-product investment and marketing activity; Details regarding the increases expected from companies in various industries, including pharmaceuticals and telecommunications.
ACCESSION #
3358021

 

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