TITLE

Bounty holds on to solitary Web strategy

AUTHOR(S)
Gilbert, Jennifer; Thompson, Stephanie; Neff, Jack
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.
ACCESSION #
3358004

 

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