TITLE

McDonald's amplifies 'tweenager' courtship

AUTHOR(S)
MacArthur, Kate
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on McDonald's Corp., and its use of the Internet in an attempt to promote the business to pre-teens and teenagers. Promotions using 'tweenagers' and the 'Summer Music Event'; Utilization of HugeM, a Web site portal rather than the main site to attract teens; Support from music performers N'Sync, Britney Spears, Sisqo and Enrique Iglesias.
ACCESSION #
3357970

 

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