TITLE

It's easy to blame a Chihuahua, but Taco Bell's got bigger woes

AUTHOR(S)
Donaton, Scott
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the restaurant chain Taco Bell and its dismissal of TBWA/Chiat/Day as its advertising company. Reasons for the dismissal, including a decrease in sales; Popularity of the chihuahua, the Taco Bell mascot, as a source of entertainment value; Why advertising techniques of TBWA/Chiat/Day were well-regarded but did not necessarily increase sales.
ACCESSION #
3357956

 

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