TITLE

Unbundling in entertainment doesn't threaten TV revenues

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on television revenues and the effects of unbundling on the networks. Definition of 'bundle,' or a unit of commerce; How Internet sites such as TiVo can create personalized programming for viewers; Why television networks continue to make profits in spite of the Internet.
ACCESSION #
3357955

 

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