TITLE

Computer game unleashes trip to 5 circuses

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing as of July 24, 2000. 'Circus Trip of a Lifetime' contest held by Humongous Entertainment to promote its computer game Putt-Putt Joins the Circus; Joint venture of Universal Studios and Discovery Communications' Animal Planet for 'Animal Planet Live,' an attraction at Universal's theme parks; Combination of H.J. Heinz Co. with Sports & Entertainment Direct for a program to give away samples of Heinz 57 sauce at Nascar races.
ACCESSION #
3357947

 

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