TITLE

Going to extremes

AUTHOR(S)
Petrecca, Laura
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing of products as 'extreme.' Suggestion that the trend follows the creation of several extreme sports; Popularity of extreme products with teenagers; Money spent by Gillette Co. on advertising for its Right Guard Xtreme Sport deodorant; Efforts of companies to keep pace with the interests of teenagers;
ACCESSION #
3357939

 

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