TITLE

Mints go on a roll with new ad effort

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on plans of Nabisco Foods Co. to advertise its line of Breath Savers mints. Enhancements made to the mints; Money spent on advertising for the Breath Savers; Competition of the brand with the trend of intensely flavorful mints; Performance of other mint brands on the market.
ACCESSION #
3357937

 

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