Mints go on a roll with new ad effort

Thompson, Stephanie
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p12
Trade Publication
Reports on plans of Nabisco Foods Co. to advertise its line of Breath Savers mints. Enhancements made to the mints; Money spent on advertising for the Breath Savers; Competition of the brand with the trend of intensely flavorful mints; Performance of other mint brands on the market.


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