TITLE

Just for Men's new ad formula: Take quarterback, add color

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of Combe Inc. for its Just for Men line of hair color. Plans to use magazine advertisements starring former football quarterback Joe Theismann; Efforts to separate the product from women's hair coloring; Plans for television advertising.
ACCESSION #
3357935

 

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