TITLE

'Survivor' exile finds endorsement gold

AUTHOR(S)
Goetzl, David
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the signing of Dirk Been by Knight-McDowell Labs to pitch Airborne, a prevention product for the common cold. Been's involvement on the television program 'Survivor;' Other 'Survivor' cast members with endorsement deals; Advertising campaign of Airborne.
ACCESSION #
3357928

 

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