TITLE

Victory kicks off effort to catch up with Harley

AUTHOR(S)
Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on efforts of Victory Motorcycles to compete with the success of Harley-Davidson Motorcycles. Advertising campaign of Victory; Amount of money spent on advertising by the company; Cost of the Motorcycles; Importance of the manufacturing of the motorcycles in the United States.
ACCESSION #
3357926

 

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