TITLE

P&G's Bounty sets out to capture napkin lead

AUTHOR(S)
Neff, Jack; Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the competition of Proctor & Gamble with Georgia Pacific in the paper napkin industry. Plans of Proctor & Gamble to distribute samples to schools, daycare centers and pediatrician offices; Spending of Proctor & Gamble on advertising for its Bounty Quilted line; Success of Bounty Quilted.
ACCESSION #
3357921

 

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