P&G's Bounty sets out to capture napkin lead

Neff, Jack; Thompson, Stephanie
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p6
Trade Publication
Reports on the competition of Proctor & Gamble with Georgia Pacific in the paper napkin industry. Plans of Proctor & Gamble to distribute samples to schools, daycare centers and pediatrician offices; Spending of Proctor & Gamble on advertising for its Bounty Quilted line; Success of Bounty Quilted.


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