Fort James deal creates new paper powerhouse

Neff, Jack
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p6
Trade Publication
Reports on competition of Georgia-Pacific Corp. for leadership of major package-goods categories. Acquisition of the Fort James Corp by Georgia-Pacific; Efforts of the company to dominate the toilet tissue and paper towel categories; Success of the company's stock; Advertising of the company.


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