Kellogg Waf-Fulls enhance on-the-go offerings

Thompson, Stephanie
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p4
Trade Publication
Reports on plans of Kellogg Co. to release a line of filled waffles called Waf-Fulls. Plans of Kellogg to develop an entire line of frozen toaster breakfast foods; Competition of the company with Pillsbury Co.; Comparison of Waf-Fulls to Kellogg's Toaster Muffins; Success of the Toaster Muffins line; Advertising campaign for the Waf-Fulls.


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