TITLE

Kellogg Waf-Fulls enhance on-the-go offerings

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on plans of Kellogg Co. to release a line of filled waffles called Waf-Fulls. Plans of Kellogg to develop an entire line of frozen toaster breakfast foods; Competition of the company with Pillsbury Co.; Comparison of Waf-Fulls to Kellogg's Toaster Muffins; Success of the Toaster Muffins line; Advertising campaign for the Waf-Fulls.
ACCESSION #
3357910

 

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