TITLE

Airbus builds demand for jet five years before departure

AUTHOR(S)
Goetzl, David
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of an advertising campaign by Airbus Industrie for its A3XX jumbo jet. Plans to release the jet in 2005; Projected features of the jet, including private cabins and casinos; Failure of United States airlines to show interest in the airplane; Attempt of the advertising campaign to inspire awe of the plane.
ACCESSION #
3357901

 

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