Energizer powers up e2 with $100 mil campaign

Beardi, Cara
July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p3
Trade Publication
Reports on the $100 million advertising campaign for Energizer Co.'s e... battery. Benefits of the battery; Advertising campaigns of the battery; Competition of Energizer with Duracell, which is owned by Gillette Co.; Projected sales of the e... series; Use of emotional power as a selling point for the battery.


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