TITLE

Energizer powers up e2 with $100 mil campaign

AUTHOR(S)
Beardi, Cara
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the $100 million advertising campaign for Energizer Co.'s e... battery. Benefits of the battery; Advertising campaigns of the battery; Competition of Energizer with Duracell, which is owned by Gillette Co.; Projected sales of the e... series; Use of emotional power as a selling point for the battery.
ACCESSION #
3357899

 

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