TITLE

Y&R divisions win $200 mil in new billings

AUTHOR(S)
Petrecca, Laura; Cuneo, Alice Z.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the acquisition of four accounts by Young & Rubicam. Addition of $200 million in billing to the company; How Y&R won accounts from Computer Associates, Pennz-oil-Quaker State International Corp. and Nascar; Management of the accounts; Offset of losses with the acquisition of the accounts.
ACCESSION #
3357895

 

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