TITLE

New MAGAZINE SCORECARD

AUTHOR(S)
Fine, Jon; Healy., Ben
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates the launches of six high-profile magazines, in light of the launch of Oprah Winfrey's magazine 'O, the Oprah Magazine.' Other magazines rated, including 'Talk,' 'Offspring' and 'US Weekly;' Cost of launching a magazine; Criteria for evaluation, including advertiser reaction and newsstand performance.
ACCESSION #
3357891

 

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