TITLE

Ford reverses publishing pullout

AUTHOR(S)
Halliday, Jean; Fine, Jon
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on plans of Ford Motor Co. to expand its magazine advertising. Decrease of Ford's magazine advertising budget in 1999; Companies with whom Ford plans to advertise, including Hearst Magazines and Merideth Corp.; Economic aspects of Ford's advertising.
ACCESSION #
3357887

 

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