Build a better BRAND

Chubb, Laura
July 2008
People Management;7/24/2008, Vol. 14 Issue 15, p24
The article discusses the development, implementation and outcomes of Fujitsu Services' program which seeks to create a consistent customer experience at all levels of business operations. The program seeks to align all employees behind the same values that create a positive brand image, such as honesty and pragmatism. Employees were directly engaged in the development of the program. Improvement of profits was partly attributed by the company to the program.


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