TITLE

Build a better BRAND

AUTHOR(S)
Chubb, Laura
PUB. DATE
July 2008
SOURCE
People Management;7/24/2008, Vol. 14 Issue 15, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the development, implementation and outcomes of Fujitsu Services' program which seeks to create a consistent customer experience at all levels of business operations. The program seeks to align all employees behind the same values that create a positive brand image, such as honesty and pragmatism. Employees were directly engaged in the development of the program. Improvement of profits was partly attributed by the company to the program.
ACCESSION #
33517432

 

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