TITLE

Winning with Sports Celebrities

AUTHOR(S)
Hallahan, Mary
PUB. DATE
July 2000
SOURCE
Pharmaceutical Executive;Jul2000, Vol. 20 Issue 7, p118
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the popularity of the use of athletes by pharmaceutical companies to promote their health products. Reason behind the trend; Comments from Marc Reede, president of the Nationwide Speakers Bureau.
ACCESSION #
3348330

 

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