TITLE

Meanwhile, at the MSOs

PUB. DATE
June 2000
SOURCE
Multichannel News;06/05/2000 Supplement, Vol. 21, p10A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the status of interactive technology in United States cable networks. Interactive advertising; Revenue opportunities; Media convergence's creation of opportunities to build relationships; Ways that interactivity could lead to changes in the way business is conducted.
ACCESSION #
3346802

 

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