Recovering from disaster

Roberts, Lauretta
June 2000
Marketing Event;Jun2000, p43
Provides tips on the use of creative thinking and on how to avoid logistic problems when planning to launch products as happen to Reeds Carpeting Contractors. Comments from Rene Dee, Royal Horticultural Halls managing director; How a 20 feet blow-up gorilla from Northampton got lost while transporting to the exhibition area; How the company recovered from the logistics problem.


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