TITLE

Interview

AUTHOR(S)
Creevy, Jennifer
PUB. DATE
June 2000
SOURCE
Marketing Event;Jun2000, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features Cathryn Sleight, the Britvic Soft Drinks director of stills, about the plans of the company for its sponsorship of Wimbledon event. Role of Tim Henman at the promotional campaign of the company's Robinson's drink brand; Significance of the Wimbledon event for the company; Other brands to be launched by the company at the event.
ACCESSION #
3345402

 

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