Nielsen: Average TV viewing going up

August 2008
CED;Aug2008, Vol. 34 Issue 8, p16
Trade Publication
The article reports on the acceleration of the average television (TV) viewing in the U.S. The latest survey from Nielsen Co. reveals that the average amount of time that Americans spend watching TV is accelerating despite the modern technologies that are present nowadays particularly the use of Internet. In addition, several citizens who are under the age of 35 are also spending more time watching video on their mobile equipment.


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