Stick to your guns

Heine, Max
June 2008
Overdrive;Jun2008, Vol. 48 Issue 6, p24
Trade Publication
The article focuses on the behavioral study conducted by Yale University that the people who put emphasis either in money or reputations are far to achieve a goal in Connecticut. Researchers conduct testing on "commitment contract" to prove the findings. The school develops the Web site, www.stick.com with the aims to help people develop a more effective approach in achieving goals. The Web site also allows create custom contracts including personal savings.


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