Leand, Judy
July 2008
SGB;Jul2008, Vol. 41 Issue 7, p45
Trade Publication
The article reports on the potential for retail marketing in China. It informs that many international retailers are launching their stores in China including sporting goods vendors. According to some market experts, China will become the second largest consumer nation in the world after the U.S. by 2020. It mentions about a specialty outdoor retail chain Sanfo Outdoor Equipment based in Beijing, China and its business strategy.


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