TITLE

VENDORS GO DIRECT TO CONTINUE BRAND FIGHT

AUTHOR(S)
Dzierzak, Lou
PUB. DATE
July 2008
SOURCE
SGB;Jul2008, Vol. 41 Issue 7, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports about the business strategies of sporting goods vendors and provides information on several retailers including Nike Inc., Puma AG, and Columbia Sportswear Co. It mentions that the vendors are using owned-retail to face competition, control prices and brand communication with consumers. It informs that Nike Inc. operates 110 outlets, 14 Nike men's/women's stores, and 11 NikeTowns in the U.S.
ACCESSION #
33391645

 

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