The Web's Direct Effect on Consumers

July 2008
SGB;Jul2008, Vol. 41 Issue 7, p24
Trade Publication
The article focuses on the role of Internet in providing opportunities for the retailers. As studied, of the respondents that had shopped online, 23 percent indicated that they had purchased apparel through a manufacturer's website, while 17 percent said they purchased footwear through the same channel and 11 percent purchased equipment through a direct-to-consumer internet site. Amazon.com was cited as a pure-play e-tailer site where the shoppers had purchased product over the last 12 months.


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