For American Shoppers, It's All About Price

July 2008
SGB;Jul2008, Vol. 41 Issue 7, p18
Trade Publication
The article discusses the factors responsible in deciding the hot spots for shopping sports goods, athletic footwear etc., in the U.S. as revealed by "How America Shops" study, conducted by Sports One Source Group. The price is the major motivating factor in determining where consumers shop. 81 percent of respondents quoted price as a driver in their decision on where to shop. Location is another factor cited by 66 percent of the respondents as important to their decision on where to shop.


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