Alleson Athletic and Under Armour Sign Six-Year Team Uniform Deal

Leand, Judy
July 2008
SGB;Jul2008, Vol. 41 Issue 7, p6
Trade Publication
The article reports that Rochester, New York based company, Alleson Athletic, has signed a six-year agreement with Under Armour Inc. to make Under Armour branded custom uniforms. It is stated that the first Alleson-made Under Armour product will be football uniforms which will be launched in 2009. Todd Levine, vice president of marketing and sales of Alleson Athletics, stated that the partnering of the companies will double the custom uniform sale of Alleson Athletics.


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