TITLE

Winnebago markets to families

AUTHOR(S)
Kachadourian, Gail
PUB. DATE
July 2000
SOURCE
Automotive News;07/10/2000, Vol. 74 Issue 5883, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that United States motor home maker Winnebago Industries Inc. has partnered with McDonald's and Walt Disney Pictures for its promotions in the summer of 2000. Prizes; Feature of the Winnebago Adventurer logo in McDonald's promotional items; Participation in the promotion of the Disney film `Dinosaur'; Aim of targeting families.
ACCESSION #
3338939

 

Related Articles

  • Golden arches embrace magic kingdom's citizens.  // Crain's Chicago Business;5/27/96, Vol. 19 Issue 22, p6 

    Reports on the ten-year marketing alliance between McDonald's Corp. and Walt Disney Co. McDonald's promotion of Disney films, television shows, theme parks, cable channels and home video products in its restaurants in various countries; McDonald's sponsorship of an attraction at Disney's Animal...

  • Disney, McDonald's gear up for summer.  // Nation's Restaurant News;03/31/97, Vol. 31 Issue 13, p16 

    Reports on a promotional pact between McDonald's Corp. and Walt Disney Co. for a summer onslaught of musical and movie tie-ins. Cross-promotion of tie-ins with the burger chain's menu initiative; Issuance of customized Disney CD compilations; Release in June 1997 of `Hercules' film...

  • McDonaldland or Disneyland? Promotional tie-ins multiply. Kramer, Louise // Crain's Chicago Business;04/27/98, Vol. 21 Issue 17, p29 

    Reports on the plans of McDonald's Corporation for a summer 1998 promotional season with links to Walt Disney Company. Information on the agreement of McDonald's with Walt Disney; Examination of offers of McDonald's; Statements from Kent Smith, restaurant consultant with Burger King Corporation.

  • Make those burgers to go. Hume, Scott // Adweek Midwest Edition;07/06/98, Vol. 39 Issue 27, p4 

    Presents information on the long-term exclusive marketing agreement signed between the McDonald's food company and the Walt Disney company, which promotes the motion picture `Mulan.' Details on the arrangement between the two companies; Examination of the criticism which McDonald's received for...

  • Make those burgers to go. Hume, Scott // Adweek New England Edition;07/06/98, Vol. 35 Issue 27, p4 

    Presents information on the signing of a marketing agreement between the McDonald company and the Walt Disney company. Details on the agreement; Information on the affiliation of McDonald's and the Warner Brothers film `Batman Returns'; Details on a McDonald's promotion involving the film...

  • McDonald's-Disney mega-deal: Coup or over-commitment? Coeyman, Marjorie // Restaurant Business;5/20/96, Vol. 95 Issue 8, p20 

    Speculates on McDonald's Corp.'s 10-year marketing deal with Walt Disney Co. Impact on Burger King, McDonald's principal competitor; Comments from industry executives. INSET: It's not just McD's..

  • McD system aglow on 18-month plan. Howard, Theresa; Stanley, T.L. // Brandweek;09/21/98, Vol. 39 Issue 35, p6 

    Reports on the approval of McDonald's franchisees of a marketing plan which has tie-ins with the motion pictures of Walt Disney Co. Result of the annual meeting of the Operators National Advertising Fund; Incorporation of Happy Meals in the plan.

  • Make those burgers to go. Hume, Scott // Adweek Western Edition;07/06/98, Vol. 48 Issue 27, p4 

    Focuses on McDonald Corp.'s long term marketing agreement with the WaltDisney Co. McDonald's tie-in promotion with Disney involving the movie `Armageddon'; Television spots for the `Armageddon' tie-in by DDB Needham.

  • New Tastes offers sampling of McD's marketing strategy. MacArthur, Kate; Friedman, Wayne // Crain's Chicago Business;02/05/2001, Vol. 24 Issue 6, p32 

    Focuses on McDonald's Corp.'s launch of a marketing strategy in 2001. Offer of a permanent menu fixture known as New Tastes Menu; Reliance on Walt Disney Co. for promotions; Features of the national tie-in promotions with Walt Disney Co. films.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics