Winnebago markets to families

Kachadourian, Gail
July 2000
Automotive News;07/10/2000, Vol. 74 Issue 5883, p30
Trade Publication
Reports that United States motor home maker Winnebago Industries Inc. has partnered with McDonald's and Walt Disney Pictures for its promotions in the summer of 2000. Prizes; Feature of the Winnebago Adventurer logo in McDonald's promotional items; Participation in the promotion of the Disney film `Dinosaur'; Aim of targeting families.


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