TITLE

Sales are strong, but GMC still seeks an image

PUB. DATE
July 2000
SOURCE
Automotive News;07/10/2000, Vol. 74 Issue 5883, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strong sales of GMC trucks despite GMC Trucks' lack of definite brand image. Popularity of GMC's professional-grade trucks; Improved sales performance of GMC trucks; Estimated annual revenue; Discontinuation of campaign to promote GMC as General Motors' upscale truck division.
ACCESSION #
3338924

 

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