TITLE

METAPHORS IN ACTION

AUTHOR(S)
Walker, Christie
PUB. DATE
July 2008
SOURCE
LabTalk;Jul/Aug2008, Vol. 36 Issue 161, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article, the author addresses confusion expressed by clients with a product or service at a certain point in the sales conversation. According to the author, the problem needs a metaphor or analogy to explain the point. She highlights confusion over how to explain digitally surfaced lenses to eye care professionals and then to patients.
ACCESSION #
33383502

 

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