DiSanto, Mike
July 2008
LabTalk;Jul/Aug2008, Vol. 36 Issue 161, p22
Trade Publication
This article offers a checklist of strategies for encouraging second pair sales of sunglasses. According to the author, second pair sales offer a practice a huge opportunity for growth without the expense of advertising for new patients. He suggests to advise the receptionist to remind the patient that at the time of the appointment it is very important that they bring in their prescription sunglasses. He also reminds that one of the biggest reasons for the lack of second pair sales is the failure to offer a second pair purchase to every patient.


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