BAA set to push airport facilities

July 2008
Marketing (00253650);7/2/2008, p5
Trade Publication
The article reports on the launch of advertising campaign of BAA Group in Great Britain. The launch of the advertising campaign reveals the aim of the company to promote its sites' facilities, shops, bars, and restaurants. Moreover, it mentions that the campaign encompasses television, radio and press advertising using the strapline "To fly for." Further, it notes that the campaign features lower airside prices and last minute holiday shopping.


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