TITLE

BAA set to push airport facilities

PUB. DATE
July 2008
SOURCE
Marketing (00253650);7/2/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of advertising campaign of BAA Group in Great Britain. The launch of the advertising campaign reveals the aim of the company to promote its sites' facilities, shops, bars, and restaurants. Moreover, it mentions that the campaign encompasses television, radio and press advertising using the strapline "To fly for." Further, it notes that the campaign features lower airside prices and last minute holiday shopping.
ACCESSION #
33373921

 

Related Articles

  • Waitrose plans Food Heroes store activity. Kemp, Ed // Marketing (00253650);7/2/2008, p10 

    The article reports that Waitrose Ltd. is endorsing the launch of its Food Heroes advertising campaign with a nationwide in-store marketing drive in Great Britain. The company will put up high-profile display areas dedicated to showcasing the talent of food companies in the country. Moreover, it...

  • An Activity System As A Behavioristic Framework For The Elaboration Of Promotion Techniques. Spais, George S. // Journal of Applied Business Research;May/Jun2011, Vol. 27 Issue 3, p9 

    In this paper, we intended to examine the possibility to investigate two (2) influential theories: a. Activity Theory and b. Transformative Learning Theory (TLT) in order to develop a new behavioristic framework that could be introduced to aid the design and analysis of promotion techniques by...

  • BUZZ ON A BUDGET. Torres, Nichole L. // Entrepreneur;Jun2007, Vol. 35 Issue 6, p92 

    The article offers cost-efficient tips that will boost a company's promotional campaign. First, is the importance of finding realistic prospects. Companies must focus marketing or disseminating information to their target customers only. Second, is the need for every company to invest only in...

  • NEWS.  // New Media Age;11/17/2005, p2 

    The article offers news briefs on advertising as of November 2005. IBM is running an advertising campaign which aims to supplement a recent linear campaign to promote the company as a business consultancy. Airport operator BAA is to sponsor a Christmas channel on Associated Newspapers'...

  • Making an impression. Wartgow, Gregg // Yard & Garden;Fall2005 Supplement I, Vol. 28, p4 

    The article focuses on marketing strategies that are used by business enterprises. An effective marketing strategy is to launch a memorable advertising campaign. An advertising campaign can be a catchy radio jingle or a funny television commercial. Or, it can be an event that people look forward...

  • K-C unveils £3m launch of gender-based DryNites range.  // Marketing Week;1/5/2006, Vol. 29 Issue 1, p8 

    The article reports that the personal care giant Kimberly-Clark Corp. is planning to launch gender-specific DryNites products for older children. It is launching male and female version of its disposable pyjama pants, designed for children over four years old who wet the bed at night. It will be...

  • In-store premiums give small soft drink firm leverage with consumers and trade. Bartelt, Stan // Marketing News;12/7/1984, Vol. 18 Issue 25, p16 

    The article examines the role of in-store giveaways and premiums to impose creativity on quality political campaigns. These giveaway premiums would aid the sale of consumer products in stores. These marketing strategies can help satisfy sonsumers and therefore enhance sales. Promotional...

  • Warburtons: evolving marketing practices.  // MarketWatch: Food;Nov2008, Vol. 7 Issue 11, p13 

    The article reports on the launch of an Internet campaign by Warburtons Ltd. to promote its Seeded Batch variety in Great Britain. The campaign is based on a mini-drama set in an office, which reflects how the company's traditional marketing portfolio is evolving as it seeks to connect with...

  • Three Steps to Profits. Vee, Jimmy; Miller, Travis // Sales & Service Excellence Essentials;Jan2008, Vol. 8 Issue 1, p8 

    The article talks about three steps on how to have business profits by attracting and keeping new customers. It is noted that traditional marketing strategies are racing toward obsolescence and so marketing team might need to use a new way for revitalizing the business and making a good impact...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics