Children's/YA Differs from Adult Trade

July 2008
Book Publishing Report;Jul2008, Vol. 33 Issue 7, p12
Trade Publication
The article discusses a survey of independent bookstore retailers on the performance of the children's/YA segment compared to the adult trade. It revealed that 11.7% of respondents reported that the children's/YA segment did significantly better in the first six months in 2008 compared with 2007, while 3.2% had the same feeling toward the adult trade. It indicated that 19.2% of retailers stated that the children's/YA was slightly worse while 29.1% gave similar scores to the adult trade side.


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