Simmons Analysis: Channel Changes Are Slight but Show Trends, Potter's Impact
- The Best View Yet of Our World. Thompson, Stephen A. // Design News;12/18/89, Vol. 45 Issue 24, p148
In this article, the author critically focuses on the role of design engineers, specially of the U.S. and supposed developments and views that are to be adopted and achieved. The author is the publisher of the engineering news-magazine, "Design News," and has decided to commission the first...
- Audio Going Online More Than Print. // Book Publishing Report;Nov2008, Vol. 33 Issue 11, p12
The article reports that most book buyers buy their products online in the U.S. Simmons Market Research Bureau Inc. data revealed that about 21% of book buyers purchase their books online, but many of them additionally shop in physical stores. It also says that buyers save money from online...
- MPA hedges on Lintas reader study. Donaton, Scott // Advertising Age;11/16/1992, Vol. 63 Issue 47, p18
This article focuses on the reaction of the magazine industry towards Lintas:USA's proposal to change the way magazine audiences are measured. The Magazine Publishers of America (MPA) applauded but stopped short of endorsing the proposal of Lintas. Lintas' plan has stirred debate within the...
- Simmons Analysis: Youngest Adults Buying Fewest Books. // Book Publishing Report;Jan2009, Vol. 34 Issue 1, p9
The article reports on the Simmons Market Research Bureau Inc.'s National Consumer Survey in 2008 in the U.S. Between winter and spring 2008 studies, actual numbers of adults who admitted buying a book rose. Of the 24.3 million adults, about 11.5 million or 46 percent acquired a book during the...
- Simmons Analysis: Hardcovers Keep Losing. // Book Publishing Report;Mar2010, Vol. 35 Issue 3, p1
The article focuses on the economic performance of hardcover books in the U.S. in 2009 based on the analysis of Simmons Market Research Bureau Inc.'s national consumer survey. It says that one out 10 adults are book buyers during the summer, in which about 6.9 million adults bought 10 or more...
- SIMMONS: 92 MILLION U.S. ADULTS DIDN'T BUY BOOKS IN 2009. // Book Publishing Report;May2010, Vol. 35 Issue 5, p8
The article discusses the results of the survey from Simmons Market Research Bureau Inc. regarding the attitude of adults in buying books in 2009. It says that about 124 million U.S. adults bought books in the fall of 2009, wherein about 61% of 25 to 34-year-olds purchased at least one book. It...
- Inside subscribers' heads. Gremillion, Jeff // MediaWeek;Dec96, Vol. 6 Issue 47, p12
Reports on the services offered by Simmons Market Research Bureau to survey readers' brand preferences of syndicated articles in the United States. Usefulness of the service in the automotive literature category; Comments from the company's officials.
- Simmons Research repairs reputation. Kelly, Keith J. // Advertising Age;10/2/1995, Vol. 66 Issue 40, p48
Reports about the technique followed by Simmons Market Research Bureau in magazine readership surveys. Merits of method; Readership report released by president, Rebecca McPheters on September 28, 1995; Survey of magazine readership from October 1994 to August 1995.
- Syndicated research still raises questions. Hochwald, Lambeth // Folio: The Magazine for Magazine Management;10/15/95, Vol. 24 Issue 17, p27
Comments on the reliability of readership studies in the United States. Questions concerning the methodology of the Simmons Market Research Bureau; Value of syndicated research in general; Cost of surveys.