Simmons Analysis: Channel Changes Are Slight but Show Trends, Potter's Impact

July 2008
Book Publishing Report;Jul2008, Vol. 33 Issue 7, p9
Trade Publication
The article discusses the survey conducted by Simmons Market Research Bureau Inc. on book business in the U.S. It revealed that the number of book buyers who have bought books from a book club ticked down from 9.01% in spring 2007 to 8.7% in fall 2007. It showed that extent book clubs have fallen out of favor with the public. The survey also indicated that online channel developed with 23.76% of book buyers in winter 2008.


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