Why all the carping about the B.O.?

McClintock, Pamela
July 2008
Daily Variety;7/24/2008, Vol. 300 Issue 14, p1
Trade Publication
The article discusses the 2008 domestic box office struggle, as reported by major news outlets. According to the New York Times and the Wall Street Journal, "The Dark Knight" was the boost needed by the film industry to avoid a slump. However, a studio distribution chief says that not only is the industry doing well financially, but people are enjoying movies. Although there is a reported decrease in movie attendance from 2007, studios consider it a victory that they are running even with 2007.


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