Fest, Glen
July 2008
Bank Technology News;Jul2008, Vol. 21 Issue 7, p22
Trade Publication
The article discusses the fuel incentive program "Let's Refuel," of Chrysler Corp. in the U.S. It is stated that the company is warranting gas for $2.99 a gallon to sell more vehicles and prevent point-of-sale discounts. This strategy of the company is possible since it can protect itself against increasing fuel prices. The fuel incentive program is certified from Goldman Sachs & Co., one of more than 40 patents held by New York investment bank.


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