TITLE

Generation N(Y)xt

PUB. DATE
July 2008
SOURCE
Bank Technology News;Jul2008, Vol. 21 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the survey of Harris Interactive Inc. and Deloitte on the attitudes of Generation Yers towards Internet banking in the U.S. It revealed that though the group has been named the DotNet Generation, the oldest came of age with the Internet members look more suspicious of Internet banking than Gen Xers. It is indicated that Gen Yers choose to bank in person instead on the Internet when equated to Gen Xers and Boomers.
ACCESSION #
33355323

 

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