Generation N(Y)xt

July 2008
Bank Technology News;Jul2008, Vol. 21 Issue 7, p14
Trade Publication
The article discusses the survey of Harris Interactive Inc. and Deloitte on the attitudes of Generation Yers towards Internet banking in the U.S. It revealed that though the group has been named the DotNet Generation, the oldest came of age with the Internet members look more suspicious of Internet banking than Gen Xers. It is indicated that Gen Yers choose to bank in person instead on the Internet when equated to Gen Xers and Boomers.


Related Articles

  • Cell frequency.  // Marketing News;7/15/2006, Vol. 40 Issue 12, p3 

    The article discusses a survey conducted by Harris Interactive Inc. in the U.S. in May 2006, which revealed that many adults who live in U.S. states that require hands-free devices are not using them. It reveals the percentage of respondents who said that they sometimes talk on their cell phone...

  • Attitude of Consumers Brightens.  // MMR;6/14/2010, Vol. 27 Issue 9, p55 

    The article presents a survey, conducted by Deloitte LLP, which shows that 55% of consumers think that the economy has began to recover from the recession.

  • Inside the Mind of the Chinese Consumer.  // Journal of Sport Management;Oct2006, Vol. 20 Issue 4, p573 

    The article presents a summary of the article "Inside the mind of the Chinese consumer," by W. McEwen and colleagues, published in a 2006 issue of "Harvard Business Review." The article, which was written by Gallop Organization executives, examined the findings of a 10-year nationwide survey of...

  • Accounting for Inclusion. Hartley, Deanna // Diversity Executive;Jan/Feb2013, Vol. 6 Issue 1, p36 

    The article profiles Deborah DeHaas, chief inclusion officer at Deloitte LLP. It says that DeHaas leads the efforts of Deloitte in advancing minorities and women, and in executing and developing inclusion strategies. It tackles internal diversity as a business advantage, wherein the workforce at...

  • Generations X and Y's internet banking usage in Australia. Heaney, Joo-Gim // Journal of Financial Services Marketing;Feb2007, Vol. 11 Issue 3, p196 

    This paper contributes to banking services literature by providing empirical research on internet banking behaviour and perceptions of Generations X and Y in Australia. More than 350 respondents aged 18 and above revealed that surprisingly, less than half of the mostly Generations X and Y...

  • GEN Y is Tech Savvy, Hard to Please.  // Credit Union Newswatch;10/5/2009, p8 

    The article reports on the generation Y or Echoboomers personality traits in the U.S. It mentions that Gen Y is composed of 75 million young adults. Maritz Research' s survey indicates that Gen Y can be less patient, less tolerant, and harder to please compared to their older counterparts....

  • CONSUMERS SAY THEY ARE CHARGING LESS ON CREDIT CARDS.  // CardLine;7/18/2008, Vol. 8 Issue 29, p36 

    The article focuses on a survey conducted in the U.S. by Harris Interactive Inc. for Deloitte LLP's financial services industry group about the charges on credit cards. It mentions that 40 percent of the respondents reported charging less on their credit cards. 59 percent of the respondents...

  • Have Consumers Learned From Mortgage Mistakes? Finkelstein, Brad // National Mortgage News;5/10/2010, Vol. 34 Issue 32, p1 

    The article reports on the findings of the survey conducted by Zillow Mortgage Marketplace and Harris Interactive Inc. regarding the trend of mortgage activities of consumers in the U.S. in a consecutive two-year gap period. It focuses on the loan activities for car, vacation and housing...

  • Switch on/switch off.  // Cabinet Maker;9/26/2008, Issue 5607, p8 

    The article reports on the result of a Harris Interactive survey of more than 2,000 adults commissioned by Tealeaf in Great Britain. According to survey results, nine out of 10 consumers experience problems trying to conduct online transactions. Moreover, more than 40% say they would then switch...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics