TITLE

WHAT FINANCIAL SERVICES NEEDS TO LEARN FROM PHARMA

PUB. DATE
July 2008
SOURCE
Financial & Insurance Meetings;Jul/Aug2008, Vol. 44 Issue 4, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the lessons the financial services industry needs to learn from the crisis faced by the U.S. pharmaceutical industry in 2002. The pharmaceutical industry was widely vilified for providing doctors free meals, entertainment and travel. In response, the Pharmaceutical Research and Manufacturers of America instituted a voluntary Code on Interactions with Healthcare Professionals in the summer of 2002.
ACCESSION #
33322786

 

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