TITLE

Tailor 'smart' media buys to fit your audience

AUTHOR(S)
Droz, Sarah
PUB. DATE
June 2008
SOURCE
Las Vegas Business Press (10712186);6/23/2008, Vol. 25 Issue 25, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the factors to consider in selecting the form of media appropriate for advertising a particular business or product base. The print advertising category includes specialized newspapers like the "Las Vegas Business Press" or mass-media publications such as the "Las Vegas Review-Journal." The types of broadcast media and their pros and cons are explored including radio, television, electronic or online media. The author advises businesspeople to opt for opportunities in which they can advertise to a specific area.
ACCESSION #
33322762

 

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