Tailor 'smart' media buys to fit your audience

Droz, Sarah
June 2008
Las Vegas Business Press (10712186);6/23/2008, Vol. 25 Issue 25, p39
The article focuses on the factors to consider in selecting the form of media appropriate for advertising a particular business or product base. The print advertising category includes specialized newspapers like the "Las Vegas Business Press" or mass-media publications such as the "Las Vegas Review-Journal." The types of broadcast media and their pros and cons are explored including radio, television, electronic or online media. The author advises businesspeople to opt for opportunities in which they can advertise to a specific area.


Related Articles

  • Roanoke, Va.  // MediaWeek;12/15/2003, Vol. 13 Issue 46, p16 

    Offers information on the mass media sector of the city of Roanoke in Virginia. Level of advertising spending by media companies; Information on the Roanoke television market; Radio ownership in the city.

  • A SPLITTING HEADACHE. Shales, Tom // Television Week;7/21/2003, Vol. 22 Issue 29, p41 

    Focuses on the issue related to television commercials and television screen splitting in the U.S. as of July 2003. Background on television screen splitting; Problem with splitting the screen in order to provide a space for commercials.

  • The new media plan in Korea. Hoare, Michael // Media: Asia's Media & Marketing Newspaper;8/10/2007, p146 

    The article focuses on various developments related to mass media in South Korea. It is mentioned that online media is South Korea's third largest advertising medium after television and newspapers, and it is still growing fast. The main recipients of Korea's motoring online advertisement...

  • Media mayhem. McKay, Betsy // Advertising Age;9/2/1991, Vol. 62 Issue 36, p46 

    Focuses on the effects of the failed coup in the Soviet Union on the country's media industry. Appointment of Yegor Yakovlev as chairman of Gosteleradio; Changes in the television broadcasting in the country; Plan of the organization to increasing advertising in the programs; Conservative...

  • Dallas-Ft. Worth. Downey, Kevin // Adweek;7/23/2007, Vol. 48 Issue 28, pMyM14 

    The article profiles the Hispanic American media market in Dallas-Ft. Worth, Texas. The article reports that Dallas-Ft. Worth has the 4th largest Hispanic media market in the United States. According to the article the television and radio marketplace in the city is becoming more competitive....

  • Market Indicators.  // MediaWeek;5/14/2007, Vol. 17 Issue 20, p5 

    This article discusses media industry news trends during May of 2007. The television network "upfront" presentations are taking place, which means that buyers and sellers will be busy considering next season's television program schedule. The radio industry has struggled during 2007, even in...

  • Market Indicators.  // MediaWeek;4/18/2005, Vol. 15 Issue 16, p3 

    Presents an update on the market indicators in mass media in the U.S. as of April 18, 2005. Trends in television advertising; Forecast on cable television; Market condition of radio broadcasting.

  • Market Indicators.  // MediaWeek;9/22/2003, Vol. 13 Issue 34, p3 

    Assesses the market status of various forms of mass media in the U.S. as of September 22, 2003. National television; Net cable; Spot television; Radio; Magazines.

  • Honolulu. Hudson, Eileen Davis // MediaWeek;3/21/2005, Vol. 15 Issue 12, p11 

    Presents an overview of the mass media market in Honolulu, Hawaii as of March 2005. Growth of spot TV in the state in 2004; Position of Emmis Communications' Fox affiliate KHON-TV in the news market; Cable penetration in Hawaii; Domination of Clear Channel Communications and Cox Radio in the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics