YouTube: The Flattening of Politics

Grove, Steve
June 2008
Nieman Reports;Summer2008, Vol. 62 Issue 2, p28
The article examines the role of the video sharing Web site YouTube in the U.S. presidential election and in the journalism coverage of the election from the point of view of the author, who is YouTube's news director. The steps the site has taken to allow political candidates to present videos on YouTube are outlined. The collaborative efforts between the site and mass media such as newspapers and television stations are described. Several of what are seen as YouTube's advantages for other news media are given. These include the ever-expanding audience of the Web site and the fact that it offers valuable feedback through its interactive features.


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