TITLE

UMC unveils marketing strategy

AUTHOR(S)
O'Reiley, Tim
PUB. DATE
July 2008
SOURCE
Las Vegas Business Press (10712186);7/14/2008, Vol. 25 Issue 28, pP16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategy of University Medical Center in Clark County, Nevada. The Clark County Board of Commissioners approved the marketing campaign on July 1, 2008. The campaign aimed to enhance the hospital's reputation and to attract more paying patients. The effort to attract more paying patients has come more urgent after the hospital posted $ 90.9 million in operating losses during the past two years.
ACCESSION #
33309356

 

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