TITLE

RETHINKING REWARDS IN TOUGH TIMES

AUTHOR(S)
Sisk, Michael
PUB. DATE
May 2008
SOURCE
Bank Technology News;May2008, Vol. 21 Issue 5, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need of credit-card issuers to redesign rewards programs to encourage good credit behavior in tough times in the U.S. finance market. According to TowerGroup research, redesigning rewards programs helps issuers manage their own exposure to financially stressed consumers and concentrate on luxury giveaways, recognizing that not all programs are applicable to all climates. The initiative offers customer profitability and ongoing loyalty.
ACCESSION #
33304149

 

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