TITLE

Brainstorming Ad Sellers Generate Idea Leads

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2000
SOURCE
Multichannel News;07/10/2000, Vol. 21 Issue 28, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on sales ideas and strategies that members of the Cabletelevision Advertising Bureau (CAB) drew up during the CAB Local Cable Sales Management Conference held in Denver, Colorado. Offering of introductory sales packages to new customers; Customization of promotions; Attraction of local accounts with creative co-branded network-promotion tie-ins; Drawing more minority business.
ACCESSION #
3330204

 

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