TITLE

Programmers Use Team Spirit to Build Brands

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2000
SOURCE
Multichannel News;07/10/2000, Vol. 21 Issue 28, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on cable networks' title-sponsorship of sports events in an effort to identify themselves with the local communities they serve and provide more promotional opportunities for their core advertiser bases. Sunshine Network's sponsorship of the Sunshine Network Westminster Baseball Classic; Fox Sports Northwest's sponsorship of an annual horse-racing event at Emerald Downs racing track in Auburn, Washington.
ACCESSION #
3330184

 

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