TITLE

Time to Shorten PPV Windows

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2000
SOURCE
Multichannel News;07/10/2000, Vol. 21 Issue 28, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explains how pay-per-view (PPV) television's value may be enhanced by offering blockbuster movies for a limited period of time. Significance of the PPV success of the motion picture `The Sixth Sense'; Effect of short PPV windows on movies' home-video-rental sales; Plans of In Demand and DirecTV to expand their digital PPV services.
ACCESSION #
3329979

 

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