Indian Jewelry

Raghunathan, Anuradha
June 2008
Forbes Asia;6/30/2008, Vol. 4 Issue 12, p70
The article profiles Gitanjali Gems in Bombay, India. The author stated that the company, which has been named after Mehul Choksi's two sisters Gita and Anjali, has more than 20 branded jewelry lines, 1,250 retail outlets and 35 franchise stores. He added that one challenge for Gitanjali is its competition with the plethora of jewelry retailers in the U.S. market. Moreover, Gitanjali is also focused on developing workers for the industry.


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